Doncaster: A Legacy of Personal Style by Peggy Payne This book is the story of a women's clothing company that is built on helping every person develop their individual style and meet their personal goals. That means every employee as well as every customer.

I found as I began work on this project, sponsored by the clothing company, that what might have been for me a routine copy-writing job instead became an important piece of my life's work. As an outsider to the company, I realized early in the process of the research that this organization was serious—and enthusiastic—about encouraging development of individual potential. This was a philosophy close to my own heart, an idea that I too want to promote. So writing for Doncaster helped me to get out a piece of my own message. Thus, I became an example of the company's hiring philosophy: to find people who can meet the company's needs through fulfilling their own individual dreams.

"'We all believe tremendously in the potential of people.'"

—from Doncaster: A Legacy of Personal Style

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