I just made a change in my "price structure" for critiquing manuscripts, etc.
In addition to the page rate, I ask people to also buy one of my novels each time they contract with me for a service. Even if they already have all of them!
Cheeky? Maybe. Highly self-promotional? You bet! I consider it irresponsible not to stand up for (and spread the word about) my work. Neglecting that leaves the job unfinished; it would be neglect of my dharma, my calling.
And so, here is what I posted on my web page:
Fee is based on the number of double-spaced pages. PLUS: each time you contract with me for a critique, I ask that you buy a copy of one of my novels: Cobalt Blue, Sister India, or Revelation. (If you already have them all, please buy one for a friend.)
After all, Christmas is always coming. Birthdays, too.